Leading with DRIVE

A unified leadership culture for a
strong team

About Ströer Media Solutions

Ströer is one of Germany’s leading media houses and combines the business segments Outdoor Advertising/Out-of-Home (OOH), Digital Media and Dialogue Marketing as well as offers from the areas of e-commerce and Data as a Service (DaaS). Ströer Media Solutions is responsible for the national marketing of outdoor advertising/out-of-home (OOH) and digital media (DOOH + Online).

With the help of the DeepSkill Leadership Program, Ströer Media Solutions implements a strong, homogeneous leadership culture, enabling executives to act with even better decision-making, innovation and customer orientation.

Media and Outdoor Advertising


Cologne, Germany


The Challenge

As a media company, it is important to always be one step ahead – this requires dynamic structures and innovative action. All managers need to have the same understanding of the values and objectives of the organisation in order to present a consistent picture to clients. Large rounds of voting can be an innovation killer.

Volatile Working

The company operates in a dynamic environment in which customer needs can change rapidly. In order to meet these challenges, development measures must be designed in an adaptive manner. This is the only way to ensure the flexibility needed to succeed in such a volatile working environment.

Autonomy vs.

In order to be able to respond flexibly to customer requests, teams need sufficient discretion to meet their needs. But there is also a risk that managers will perceive organizational goals as encroachment on their autonomy. Therefore, it is important to find the right balance between the two components.

Cross-departmental Understanding

A cross-departmental understanding of leadership is important for company success. Therefore, the coaching measures must be available to all managers in order to take into account individual needs and strengths. This strengthens the sense of belonging and presents a uniform corporate image to the outside world.

The DeepSkill Solution

The tailor-made DeepSkill Leadership Program for the executives of Ströer Media Solutions adapts flexibly to the dynamic working environment. With the help of different learning formats over a longer period of time, the program ensures sustainable learning success for the entire workforce.

Target Group-Specific Approach

A tailor-made leadership program allows employees to be better supported in a dynamic environment. A target group-specific approach enables an individual design of the coaching sessions and thus promotes the flexibility and adaptability of the employees. This is an important step towards meeting the challenges of a volatile work environment.


Long-term support in the form of coaching and training is necessary to enable managers to be independent and flexible in their decisions, while still contributing to the achievement of organizational goals. The program is designed over two years to enable managers to achieve a balance between autonomy and compliance with organizational goals.

Applicability through
Peer Practice

Peer practice offers an opportunity for employees to actively shape the corporate and management culture. Coaches help to structure the ideas and suggestions of the employees and thus increase their effectiveness in the company. This helps employees to be able to contribute to the success of the company and to develop their individual strengths.

Results of the Program

We continue to support the leadership program of Ströer Media Solutions in order to ensure sustainable results. But the first results are already visible: The managers see themselves as multipliers of the organisation and carry the company’s values into their teams. This leads to an increased team spirit as well as a strong external impact vis-à-vis customers.

Training Methods

The program enables all executives to have a common understanding of the company’s values and goals. Our state-of-the-art training methods enable managers to keep their knowledge and skills up-to-date, which is important in a constantly changing work environment. By strengthening the corporate culture and improving collaboration between departments, the company can grow and be successful in the long term.

Leadership Skills

The common understanding of leadership ensures that executives integrate the company’s values into their daily actions and are still able to make their decisions without restrictions. With the help of regular learning units spread over an extended period of time, managers come together again and again in order to maintain their common objective and thus increase their ownership and effectiveness as leaders.

Team Cohesion

The results of the peer practice can be seen: Within the company, the positive effects are felt through a significantly increased exchange and stronger cohesion across different departments. Thus, the employees reflect a uniform corporate image, which also emerges in contact with different stakeholders.
“As we were looking for a partner to realize our company’s transformation goals, accompanied by an active mindset shift in our organization, we turned to DeepSkill. With an individually tailored leadership program, they have responded flexibly to our needs. Their deep understanding of leadership, combined with strategic expertise and the combination of different coaching and digital training formats gradually brings us closer to our goal: Leading with DRIVE!”

– Stephan Kern, CFO at Ströer Media Solutions

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