About the Company
11,500
Company size (FTE)
Ströer is one of the leading German media companies and combines the business segments outdoor advertising/out-of-home (OOH), digital media and dialogue marketing as well as e-commerce and data as a service (DaaS) offerings. Ströer Media Solutions is responsible for the national marketing of outdoor advertising/out-of-home (OOH) and digital media (DOOH + Online).
With the help of DeepSkill's comprehensive values program, Ströer Media Solutions implements a strong, homogeneous management culture so that managers can act with even better decision-making quality, innovative power and customer orientation.
The Challenge
Create a uniform management culture in dynamic structures
In the media sector, managers must remain agile to effectively meet dynamic demands. A shared understanding of corporate goals and values among all managers is essential for presenting a unified image to customers. However, extensive decision-making rounds often risk slowing down innovation. To thrive in such a volatile environment, development initiatives needed to be both adaptable and flexible.
DeepSkill supported Ströer executives in balancing autonomy with organizational goals to ensure long-term success.
The DeepSkill Solution
A comprehensive value program for a strong culture
Based on the specific requirements of Ströer Media Solutions, we have developed comprehensive value training. This tailor-made program is tailored to Ströer-specific management values and has ensured an in-depth discussion of the values and their integration into day-to-day management over a long program duration and various formats. We worked with the following training content.
Flexible Mindset
Building High Performing Teams
Trust in Leadership
The Results
Program results
With the help of the values program, Ströer Media Solutions managers successfully act as multipliers of corporate values. They have learned to integrate these values into their teams, which has led to increased team spirit and a stronger public image. The results show that managers represent the organization efficiently and have sustainably anchored the values in the corporate culture, which has had a positive impact on both internal cooperation and customer relationships.
12
months
An extended run time for long-lasting results: Over the long duration of the program, the reflection of values was made particularly effective. Through recurring content inputs and, in particular, practice-oriented group sessions, sustainable change was supported, which promoted the long-term anchoring of values in everyday working life.
5
central management values
Focus on the essentials: The tailor-made program focused specifically on the five central management values and addressed specific challenges and requirements from day-to-day management at Ströer. The direct relevance to real management situations enabled effective and sustainable implementation in everyday working life.


Stefan Kern
CFO
“While looking for a partner to achieve our company's transformation goals, accompanied by an active mindset change in our organization, we became aware of DeepSkill. With a leadership program individually tailored to our requirements, they responded flexibly to our needs. Their profound leadership insights, strategic expertise, and the integration of diverse coaching formats create a highly effective and sustainable approach, enhanced by a digital environment.”
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